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Winning the marketing war: a field manual for business leaders / (Record no. 31349)

000 -LEADER
fixed length control field 00447nam a2200157Ia 4500
001 - CONTROL NUMBER
control field 31388
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 181215s9999||||xx |||||||||||||| ||und||
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number MIC
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Michaelson, Gerald A.
245 ## - TITLE STATEMENT
Title Winning the marketing war: a field manual for business leaders /
Medium Textual Documents
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Delhi :
Name of publisher, distributor, etc Macmillan India ,
Date of publication, distribution, etc 1999
300 ## - PHYSICAL DESCRIPTION
Extent xviii,638p. ;
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Marketing
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
        Kuvempu University Library Kuvempu University Library 2018-12-16 658.8 72330 2018-12-16 2018-12-16 Books

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