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Legends in marketing :
by Zaltman, Gerald
Published by : Sage Publications India, (London :) Physical details: Vol. 1: xlvii, 471 p.; Vol. 2: xxxii, 309 p.; Vol. 3: xxxiv, 427 p.; Vol. 4: xxviii, 271 p.; Vol. 5: xxiii, 434 p. ISBN:9789352816645.
Subject(s):
Markeitng
Year: 2018
| Item type | Current location | Call number | Vol info | Status | Date due | Barcode |
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Reference
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Kuvempu University Library | 658.8 ZAL.1 (Browse shelf) | Vol. 1 | Not for loan | 116287 (T) | |
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Kuvempu University Library | 658.8 ZAL.2 (Browse shelf) | Vol. 2 | Not for loan | 116288 (T) | |
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Kuvempu University Library | 658.8 ZAL.3 (Browse shelf) | Vol. 3 | Not for loan | 116289 (T) | |
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Kuvempu University Library | 658.8 ZAL.4 (Browse shelf) | Vol. 4 | Not for loan | 116290 (T) | |
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Kuvempu University Library | 658.8 ZAL.5 (Browse shelf) | Vol. 5 | Not for loan | 116291 (T) |
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| No cover image available | No cover image available | No cover image available | No cover image available | |||||
| 658.8 SMI Experiential marketing: | 658.8 VIK V Marketing management / | 658.8 WAN Creativity and data marketing: | 658.8 ZAL.1 Legends in marketing : | 658.8 ZAL.2 Legends in marketing : | 658.8 ZAL.3 Legends in marketing : | 658.8 ZAL.4 Legends in marketing : |
Vol.1: Planned social change and the diffusion of innovation
Vol. 2: Zaltman metaphor elicitation technique
Vol. 3: Consumer behavior research
Vol. 4: Marketing management
Vol. 5: Markeitng theory
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