Search for 'su:Advertising-History'

Advertising management /

By Rathor, B.S... Mumbai : Himalaya Publishing , 1984 . xxxvi,744p. ;

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Advertising:the social and challenge /

By Meenakshi R.Chauhan, .. New Delhi : Anmol Publishing , 1995 . xxxvi,744p. ;

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Effective advertising marketing and sales management /

By Basotia, G.R... Jaipur : Mangal Deep Publications , 1998 . xxxvi,744p. ;

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Advertising management /

By Kumar, ^N... New Delhi : Anmol Publications , 2002 . xxxvi,744p. ;

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Foundations of advertising:theory and practice /

By Chunawala, S.A... Mumbai : Himalaya Publishing , 2002 . 74p. ;

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Advertising media planning:a brand management approach /

By Kelley, Larry.D.. New Delhi : Prentice-Hall of India , 2004 . xvi,175p ;

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Media planning:a practical guide /

By Surmanek, Jim.. Lincoln wood : NIC Business Books , 1996 . xvi,175p ;

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Advertising:the social and challenge /

By Meenakshi, Chauhan R.. New Delhi : Anmol Publications , 1995 . xvi,242p ;

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Effective advartising management.

By Singh, Y.P.. Newdelhi: Anmol Publications Pvt.Ltd. , , 2001 . 277p.:

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Advertising principles and practice.

Delhi : Pearson Education , , 2003 . xxxii, 599p.:

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Sales promotion and advertising management /

By Mishra, M N.. Mumbai : Himalaya Publishing House , 1995 . 234p. ;

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Advertising on the Internet:Let your fingers do the talking /

By Harris, Godfrey.. New Delhi : Altantic Publishers , 2001 . xix,850p.(Appr) ;

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Intoduction to advertising and public relations /

By Shipra Kundra, .. New Delhi : Anmol Publications , 2005 . vii,340p. ;

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Facets of Indian advartising and consumer behiviour:an empirical approach /

By Khan, Kaleem Mohammed.. New Delhi : Kanishka Publishers , 2002 . vi,144p. ;

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Advertising management.

New Delhi : Prentice-Hall of India , 1996 . xiii,268p.

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Corporate communications:a 21st century primer.

By Fernandez, Joseph.. New Delhi : Response Books , 2004 . iv,186p. .

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Handbook of advertising media and public relations /

By Gupta, Deepak.. New Delhi : Mittal Publications , 2005 . viii,378p. ;

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Advertising and media research /

By Malhotra, S K.. New Delhi : Omega Publications , 2006 . viii,378p. ;

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Fables, fashions and facts about advertising:a study of 28 enduring myths /

By Jones, John Philip.. London : Sage Publications , 2004 . xii,576p. ;

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Advertising in India:trends and impact /

By Gupta, Om.. Delhi : KALPAZ Publications , 2005 . xii,576p. ;

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Advertising basics:a resource guide for beginners.

By Vilanilam, J V.. New Delhi : Response Books , 2004 . xii,576p. ; .

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Advertising,marketing and sales management /

By Thakur, Devendra.. New Delhi : Deep and Deep Publications , 2005 . 184p. ;

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Future and advertising:new media new clientis, new consumers in the post television age /

By Cappo, Joe.. New Delhi : Tata McGraw-Hill , 2004 . 184p. ;

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Web advertising and online marketing:technologies and strategies for e-marketing /

By Singh, P P.. New Delhi : Deep and Deep Publications , 2004 . xviii,1250p. ;

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Advertising.

Delhi : Pearson Education , 2000 . 416p.:

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Advertising:planning and implementation /

By Sangeeta Sharma, .. New Delhi : Prentice-Hall of India , 2006 . xv,621p. ;

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Advertising:theory and practice /

By Chunawalla, S A.. Mumbai : Himalaya Publishing House , 2001 . xv,621p. ;

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Advertising, sales and promotion management.

By Chunawalla, S A.. Mumbai : Himalaya Publishing House , 2005 . iii,559p.:

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Advertising and promotion:an integrated marketing communications perspective /

By Belch, George E.. New Delhi : Tata McGraw-Hill , 2004 . xLi,407p. ;

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Women in advertising /

By Kaptan, Sanjay.. Jaipur : Book Enclave , 2001 . xvii,426p. ;

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Craft of copywriting /

By Valladares, June A.. New Delhi : Response Books , 2000 . vi,263p. ;

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Effective advertising:understanding when,how and why advertising works /

By Tellis, Gerald J.. New delhi : Response Books , 2004 . vi,263p. ;

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Fundamentals of advertising /

By Wilmshurst, John.. Delhi : I S B A , 1985 . xxiii,207p. ;

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Fundamentals of advertising /

By Wilmshurst, John.. Delhi : I S B A , 2002 . xxiii,207p. ;

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Advertising, marketing and sales management /

By Mehta, Jogender.. Jaipur : Book Enclave , 2008 . v,1335p. ;

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Introduction to advertising and public relations

By Shipra Kundra, .. New Delhi : Anmol Publications Pvt Ltd , 2005 . xv,255p.:

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Introduction to advertising and public relations

By Shipra Kundra.. New Delhi : Anmol Publications Pvt Ltd., 2005 . xv,255p. ; :

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Brands,trademarks and advertising /

By Ryder, Rodney D.. New Delhi : Lexis Nexis Butterworths , 2003 . 918p. ;

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Successful advertising: key alternative approaches /

By Davis, Martyn P.. London : Cassell , 1997 . xviii,662p. ;

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Planning for power advertising: a users manual for students and practitioners^ /

By Halve, Anand Bhaskar.. New Delhi : Response Books , 2005 . xii,242p. ;

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ADS to icons: how adverstising succeeds in a multimedia age /

By Springer, Paul.. London : Kogan Page , 2007 . 615p. ;

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Advertising and marketing strategies: a lifestyle approach /

By Savita Hanspal, .. Delhi : New Century Publications , 2001 . xxxvi,252p. ;

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AD land: a global history of advertising /

By Mark, Tungate.. London : Kogan Page , 2008 . xxxvi,252p. ;

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Foundations of advertising: theory and practice.

By Chunawalla, A.A.. Mumbai : Himalaya Publishing House , 2008 . vi, 930p.:

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Fashion brands: branding style from Armani to Zara /

By Tungate, Mark.. London : Kogan Page , 2006 . xxxvi,252p. ;

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Principles of advertising a global perspective /

By Lee, Monle.. New Delhi : Viva Book , 2007 . xxxvi,252p. ;

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Trademarks, advertising and brand protection: a manual for organisations and individuals managing intellectual property /

By Ryder, Rodney D.. New Delhi : Macmillan India , 2006 . xxxvi,252p. ;

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Advertising management /

By Bajpaye, Alok.. Delhi : Authors Press , 2006 . NULL ;

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Advertising management /

By Jaishri Jethwaney, .. New Delhi : Oxford University Press , 2006 . xviii,263p. ;

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Impact of television advertising on children.

By Namita Unnikrishnan, .. New Delhi : Sage Publications , 1996 . xii,523p. ;

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