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Belch, George E.
Advertising and promotion:an integrated marketing communications perspective / Textual Documents - 6th ed. - New Delhi : Tata McGraw-Hill , 2004 - xLi,407p. ;
Communication in marketing Advertising Sales Promotion
659.1 / BEL B
Advertising and promotion:an integrated marketing communications perspective / Textual Documents - 6th ed. - New Delhi : Tata McGraw-Hill , 2004 - xLi,407p. ;
Communication in marketing Advertising Sales Promotion
659.1 / BEL B
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