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Zaltman, Gerald
Legends in marketing : 5 Vols. / Gerald Zaltman - London : Sage Publications India, 2018. - Vol. 1: xlvii, 471 p.; Vol. 2: xxxii, 309 p.; Vol. 3: xxxiv, 427 p.; Vol. 4: xxviii, 271 p.; Vol. 5: xxiii, 434 p.
Vol.1: Planned social change and the diffusion of innovation
Vol. 2: Zaltman metaphor elicitation technique
Vol. 3: Consumer behavior research
Vol. 4: Marketing management
Vol. 5: Markeitng theory
9789352816645
Markeitng
658.8 / ZAL.1
Legends in marketing : 5 Vols. / Gerald Zaltman - London : Sage Publications India, 2018. - Vol. 1: xlvii, 471 p.; Vol. 2: xxxii, 309 p.; Vol. 3: xxxiv, 427 p.; Vol. 4: xxviii, 271 p.; Vol. 5: xxiii, 434 p.
Vol.1: Planned social change and the diffusion of innovation
Vol. 2: Zaltman metaphor elicitation technique
Vol. 3: Consumer behavior research
Vol. 4: Marketing management
Vol. 5: Markeitng theory
9789352816645
Markeitng
658.8 / ZAL.1
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