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Advertising media planning:a brand management approach / (Record no. 21456)

000 -LEADER
fixed length control field 00502nam a2200169Ia 4500
001 - CONTROL NUMBER
control field 21478
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 181215s9999||||xx |||||||||||||| ||und||
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.111
Item number KEL J
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kelley, Larry.D.
245 ## - TITLE STATEMENT
Title Advertising media planning:a brand management approach /
Medium Textual Documents
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi :
Name of publisher, distributor, etc Prentice-Hall of India ,
Date of publication, distribution, etc 2004
300 ## - PHYSICAL DESCRIPTION
Extent xvi,175p ;
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Advertising media planning
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Jugenheiner, Donald.W.
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
        Kuvempu University Library Kuvempu University Library 2018-12-16 659.111 53784 2018-12-16 2018-12-16 Books

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