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Marketing management:text and cases / (Record no. 25786)

000 -LEADER
fixed length control field 00494nam a2200181Ia 4500
001 - CONTROL NUMBER
control field 25813
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 181215s9999||||xx |||||||||||||| ||und||
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number LAL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Lal, Rajiv.
245 ## - TITLE STATEMENT
Title Marketing management:text and cases /
Medium Textual Documents
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi :
Name of publisher, distributor, etc Tata McGraw-Hill ,
Date of publication, distribution, etc 2005
300 ## - PHYSICAL DESCRIPTION
Extent xviii,1250p. ;
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Marketing-Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Rangan, V Kasturi.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Quelch, John A.
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
        Kuvempu University Library Kuvempu University Library 2018-12-16 658.8 63253 2018-12-16 2018-12-16 Books

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