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International marketing / (Record no. 26546)

000 -LEADER
fixed length control field 00586nam a2200205Ia 4500
001 - CONTROL NUMBER
control field 26574
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 181215s9999||||xx |||||||||||||| ||und||
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.848
Item number CAT G
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Cateora, Philip R.
245 ## - TITLE STATEMENT
Title International marketing /
Medium Textual Documents
250 ## - EDITION STATEMENT
Edition statement 12th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi :
Name of publisher, distributor, etc Tata McGraw-Hill ,
Date of publication, distribution, etc 2005
300 ## - PHYSICAL DESCRIPTION
Extent xxx,600p. ;
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title McGraw-Hill/IR win series in marketing,
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term International business enterprises
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Export marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Graham, John L.
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
        Kuvempu University Library Kuvempu University Library 2018-12-16 658.848 65098 2018-12-16 2018-12-16 Books

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