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Effective advertising:understanding when,how and why advertising works / (Record no. 28667)

000 -LEADER
fixed length control field 00455nam a2200157Ia 4500
001 - CONTROL NUMBER
control field 28697
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 181215s9999||||xx |||||||||||||| ||und||
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number TEL;2
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Tellis, Gerald J.
245 ## - TITLE STATEMENT
Title Effective advertising:understanding when,how and why advertising works /
Medium Textual Documents
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New delhi :
Name of publisher, distributor, etc Response Books ,
Date of publication, distribution, etc 2004
300 ## - PHYSICAL DESCRIPTION
Extent vi,263p. ;
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Advertising
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
        Kuvempu University Library Kuvempu University Library 2018-12-16 659.1 70440 2018-12-16 2018-12-16 Books
        Kuvempu University Library Kuvempu University Library 2018-12-16 659.1 70438 2018-12-16 2018-12-16 Books
        Kuvempu University Library Kuvempu University Library 2018-12-16 659.1 70439 2018-12-16 2018-12-16 Books

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