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Brand segmentation: seven strategies for effective segmentation / (Record no. 30780)

000 -LEADER
fixed length control field 00454nam a2200157Ia 4500
001 - CONTROL NUMBER
control field 30818
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 181215s9999||||xx |||||||||||||| ||und||
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number KAP;1
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kapoor, Jagdeep.
245 ## - TITLE STATEMENT
Title Brand segmentation: seven strategies for effective segmentation /
Medium Textual Documents
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Delhi :
Name of publisher, distributor, etc Macmillan India ,
Date of publication, distribution, etc 2006
300 ## - PHYSICAL DESCRIPTION
Extent xviii,662p. ;
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Brand management
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
        Kuvempu University Library Kuvempu University Library 2018-12-16 658.827 72370 2018-12-16 2018-12-16 Books
        Kuvempu University Library Kuvempu University Library 2018-12-16 658.827 72369 2018-12-16 2018-12-16 Books

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