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Planning for power advertising: a users manual for students and practitioners^ / (Record no. 30867)

000 -LEADER
fixed length control field 00472nam a2200157Ia 4500
001 - CONTROL NUMBER
control field 30905
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 181215s9999||||xx |||||||||||||| ||und||
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 629.1
Item number HAL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Halve, Anand Bhaskar.
245 ## - TITLE STATEMENT
Title Planning for power advertising: a users manual for students and practitioners^ /
Medium Textual Documents
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi :
Name of publisher, distributor, etc Response Books ,
Date of publication, distribution, etc 2005
300 ## - PHYSICAL DESCRIPTION
Extent xii,242p. ;
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Advertising-India
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
        Kuvempu University Library Kuvempu University Library 2018-12-16 629.1 70442 2018-12-16 2018-12-16 Books

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