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Principles of advertising a global perspective / (Record no. 31258)

000 -LEADER
fixed length control field 00483nam a2200181Ia 4500
001 - CONTROL NUMBER
control field 31297
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 181215s9999||||xx |||||||||||||| ||und||
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number LEE J;1
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Lee, Monle.
245 ## - TITLE STATEMENT
Title Principles of advertising a global perspective /
Medium Textual Documents
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi :
Name of publisher, distributor, etc Viva Book ,
Date of publication, distribution, etc 2007
300 ## - PHYSICAL DESCRIPTION
Extent xxxvi,252p. ;
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Advertising
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Johnson, Carla.
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
        Kuvempu University Library Kuvempu University Library 2018-12-16 659.1 73109 2018-12-16 2018-12-16 Books
        Kuvempu University Library Kuvempu University Library 2018-12-16 659.1 73108 2018-12-16 2018-12-16 Books

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