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Trademarks, advertising and brand protection: a manual for organisations and individuals managing intellectual property / (Record no. 31270)

000 -LEADER
fixed length control field 00569nam a2200181Ia 4500
001 - CONTROL NUMBER
control field 31309
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 181215s9999||||xx |||||||||||||| ||und||
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number RYD;1
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ryder, Rodney D.
245 ## - TITLE STATEMENT
Title Trademarks, advertising and brand protection: a manual for organisations and individuals managing intellectual property /
Medium Textual Documents
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi :
Name of publisher, distributor, etc Macmillan India ,
Date of publication, distribution, etc 2006
300 ## - PHYSICAL DESCRIPTION
Extent xxxvi,252p. ;
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Brand management
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Trademarks
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Advertising
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Full call number Barcode Date last seen Price effective from Koha item type Collection code
        Kuvempu University Library Kuvempu University Library 2018-12-16 658.827 72317 2018-12-16 2018-12-16 Books  
      Not For Loan Kuvempu University Library Kuvempu University Library 2018-12-16 658.827 72320(T) 2018-12-16 2018-12-16 Books Reference

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