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Understanding brands / (Record no. 31602)

000 -LEADER
fixed length control field 00460nam a2200169Ia 4500
001 - CONTROL NUMBER
control field 31641
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 181215s9999||||xx |||||||||||||| ||und||
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number CHE
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Cheverton, Peter.
245 ## - TITLE STATEMENT
Title Understanding brands /
Medium Textual Documents
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi :
Name of publisher, distributor, etc Kogan Page ,
Date of publication, distribution, etc 2006
300 ## - PHYSICAL DESCRIPTION
Extent xiv,1184p. ;
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title The sunday times creating success,
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Brand management
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
        Kuvempu University Library Kuvempu University Library 2018-12-16 658.827 76102 2018-12-16 2018-12-16 Books

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