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Integrated advertising, promotion and marketing communications / (Record no. 32370)

000 -LEADER
fixed length control field 00508nam a2200181Ia 4500
001 - CONTROL NUMBER
control field 32409
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 181215s9999||||xx |||||||||||||| ||und||
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number CLO B
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Clow, Kenneth E.
245 ## - TITLE STATEMENT
Title Integrated advertising, promotion and marketing communications /
Medium Textual Documents
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi :
Name of publisher, distributor, etc Prentice Hall of India ,
Date of publication, distribution, etc 2007
300 ## - PHYSICAL DESCRIPTION
Extent 297p. ;
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Advertising
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Baack, Donald.
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
        Kuvempu University Library Kuvempu University Library 2018-12-16 659.1 76024 2018-12-16 2018-12-16 Books

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