000 -LEADER | |
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fixed length control field | 00463nam a2200169Ia 4500 |
001 - CONTROL NUMBER | |
control field | 32607 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 181215s9999||||xx |||||||||||||| ||und|| |
041 ## - LANGUAGE CODE | |
Language code of text/sound track or separate title | eng |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Item number | GIL W |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Gilligan, Colin. |
245 ## - TITLE STATEMENT | |
Title | Strategic marketing planning / |
Medium | Textual Documents |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Oxford : |
Name of publisher, distributor, etc | Butterworth-Heinemann , |
Date of publication, distribution, etc | 2008 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxi,518p. ; |
653 ## - INDEX TERM--UNCONTROLLED | |
Uncontrolled term | Marketing - Planning |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Wilson, Richard M S. |
Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|
Kuvempu University Library | Kuvempu University Library | 2018-12-16 | 658.8 | 76665 | 2018-12-16 | 2018-12-16 | Books |
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