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Marketing as strategy: understanding the CEO`s agenda for driving growth and innovation (Record no. 32980)

000 -LEADER
fixed length control field 00394nam a2200121Ia 4500
001 - CONTROL NUMBER
control field 33019
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Nirmalya Kumar.
245 ## - TITLE STATEMENT
Title Marketing as strategy: understanding the CEO`s agenda for driving growth and innovation
Medium Textual Documents
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston:
Name of publisher, distributor, etc Harvard Business School Press,
Date of publication, distribution, etc 2004
300 ## - PHYSICAL DESCRIPTION
Extent xv, 268p.:
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Source of acquisition Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Kuvempu University Library Kuvempu University Library 2018-12-16 College Book House 658.8 80822 2018-12-16 0.00 2018-12-16 Books