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Marketing communications management: concepts and theories, cases and practices. (Record no. 42749)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00403nam a2200133Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 42825 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 181215s9999||||xx |||||||||||||| ||und|| |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Copley, Paul. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing communications management: concepts and theories, cases and practices. |
| Medium | Textual Documents |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Oxford: |
| Name of publisher, distributor, etc | Butterworth Heinemann, |
| Date of publication, distribution, etc | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 441p. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Kuvempu University Library | Kuvempu University Library | 2018-12-16 | College Book House | 658.8 | 88603 | 2018-12-16 | 0.00 | 2018-12-16 | Books |
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