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Marketing accountability: how to measure marketing effectiveness. (Record no. 46666)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00477nam a2200157Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 46747 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 181215s9999||||xx |||||||||||||| ||und|| |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.800 72 |
| Item number | |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McDonald, Malcolm. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing accountability: how to measure marketing effectiveness. |
| Medium | Textual Documents |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London: |
| Name of publisher, distributor, etc | Kogan Page , |
| Date of publication, distribution, etc | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | X, 293p. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing- Cost effectiueness |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing- Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mouncey, Peter. |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Kuvempu University Library | Kuvempu University Library | 2018-12-16 | College Book House | 658.800 72 | 91981 | 2018-12-16 | 0.00 | 2018-12-16 | Books |
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