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Darwin`s brands: adapting for scuccess. (Record no. 51233)

000 -LEADER
fixed length control field 00526nam a2200169Ia 4500
001 - CONTROL NUMBER
control field 50994
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 181215s9999||||xx |||||||||||||| ||und||
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Halve, Anand.
245 ## - TITLE STATEMENT
Title Darwin`s brands: adapting for scuccess.
Medium Textual Documents
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi:
Name of publisher, distributor, etc Sage Publications India,
Date of publication, distribution, etc 2012
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 168p.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term India- Economic conditions- 1991
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Brand name products- India
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Branding (Marketing)- India
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Consumer`s preferences- India
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Source of acquisition Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Kuvempu University Library Kuvempu University Library 2018-12-16 College Book House 658.827 94956 2018-12-16 0.00 2018-12-16 Books

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