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Darwins brands: adapting for scuccess. (Record no. 51235)

000 -LEADER
fixed length control field 00525nam a2200169Ia 4500
001 - CONTROL NUMBER
control field 50995
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 181215s9999||||xx |||||||||||||| ||und||
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Halve, Anand.
245 ## - TITLE STATEMENT
Title Darwins brands: adapting for scuccess.
Medium Textual Documents
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi:
Name of publisher, distributor, etc Sage Publications India,
Date of publication, distribution, etc 2012
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 168p.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term India- Economic conditions- 1991
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Brand name products- India
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Branding (Marketing)- India
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Consumer`s preferences- India

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