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Ad critique: how to deconstruct ads in order to build better advertising (Record no. 75842)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00401nam a2200145Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 75393 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 181215s9999||||xx |||||||||||||| ||und|| |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Tag, Nancy R. |
| 245 ## - TITLE STATEMENT | |
| Title | Ad critique: how to deconstruct ads in order to build better advertising |
| Medium | Textual Documents |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London: |
| Name of publisher, distributor, etc | |
| Date of publication, distribution, etc | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 199p. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Criticism |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Advertising |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not For Loan | Reference | Kuvempu University Library | Kuvempu University Library | 2018-12-16 | Educational Supplies | 659.1 | 101685(T) | 2018-12-16 | 0.00 | 2018-12-16 | Books |
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