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Strategic brand management (Record no. 76326)

000 -LEADER
fixed length control field 00370nam a2200145Ia 4500
001 - CONTROL NUMBER
control field 75877
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 181215s9999||||xx |||||||||||||| ||und||
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ramkishen, Y .
245 ## - TITLE STATEMENT
Title Strategic brand management
Medium Textual Documents
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi:
Name of publisher, distributor, etc
Date of publication, distribution, etc 2013
300 ## - PHYSICAL DESCRIPTION
Extent vii, 310p.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Brand management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Nalini Dutta.
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Source of acquisition Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Kuvempu University Library Kuvempu University Library 2018-12-16 College Book House 658.827 102153 2018-12-16 0.00 2018-12-16 Books

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