000 -LEADER | |
---|---|
fixed length control field | 00370nam a2200145Ia 4500 |
001 - CONTROL NUMBER | |
control field | 75877 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 181215s9999||||xx |||||||||||||| ||und|| |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.827 |
Item number | |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Ramkishen, Y . |
245 ## - TITLE STATEMENT | |
Title | Strategic brand management |
Medium | Textual Documents |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | New Delhi: |
Name of publisher, distributor, etc | |
Date of publication, distribution, etc | 2013 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | vii, 310p. |
653 ## - INDEX TERM--UNCONTROLLED | |
Uncontrolled term | Brand management |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Nalini Dutta. |
Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Kuvempu University Library | Kuvempu University Library | 2018-12-16 | College Book House | 658.827 | 102153 | 2018-12-16 | 0.00 | 2018-12-16 | Books |
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