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Marketing management (Record no. 85973)

000 -LEADER
fixed length control field 00532nam a2200229Ia 4500
001 - CONTROL NUMBER
control field 85532
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240802122023.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9789332557185
040 ## - CATALOGING SOURCE
Transcribing agency KUL
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number KOT;1
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Kotler, Philip.
245 ## - TITLE STATEMENT
Title Marketing management
Statement of responsibility, etc Philip, Kotler
250 ## - EDITION STATEMENT
Edition statement 15th ed
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Noida:
Year of publication 2016.
Name of publisher Pearson,
300 ## - PHYSICAL DESCRIPTION
Number of Pages xxvi, 715p.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
-- SPS Books Distributors
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Full call number Accession Number Cost, replacement price Price effective from Koha item type
        Kuvempu University Library Kuvempu University Library 2018-12-16 658.8 109448 0.00 2018-12-16 Books
        Kuvempu University Library Kuvempu University Library 2018-12-16 658.8 KOT;2 119126 0.00 2018-12-16 Books