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Marketing management : (Record no. 89355)

000 -LEADER
fixed length control field 00538nam a22002177a 4500
001 - CONTROL NUMBER
control field 112753
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190628144040.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190625b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9788174465481
040 ## - CATALOGING SOURCE
Transcribing agency KUL
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number PAN
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Panda, Tapan K.
245 ## - TITLE STATEMENT
Title Marketing management :
Sub Title text and cases
Statement of responsibility, etc by Tapan K. Panda
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New Delhi:
Name of publisher Excel Books,
Year of publication 2016.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xvii, 757 p. ;
Dimensions 28 cm.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Full call number Accession Number Price effective from Koha item type
        Kuvempu University Library Kuvempu University Library 2019-06-25 658.8 PAN 112753 2019-06-25 Books
        Kuvempu University Library Kuvempu University Library 2019-06-25 658.8 PAN;1 112754 2019-06-25 Books