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Rural marketing : (Record no. 89408)

000 -LEADER
fixed length control field 00647nam a22002177a 4500
001 - CONTROL NUMBER
control field 112818
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190628162717.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190626b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9789386062765
040 ## - CATALOGING SOURCE
Transcribing agency KUL
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.800 954
Item number DIN P
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Dinesh Kumar
245 ## - TITLE STATEMENT
Title Rural marketing :
Sub Title challenges and opportunities
Statement of responsibility, etc by Dinesh Kumar
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New Delhi:
Name of publisher Sage Publications India,
Year of publication 2017.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xxii, 494 p. ;
Dimensions 24 cm.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Marketing- India
-- Target marketing- India
-- India- Rural conditions
-- Business planning- India
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Punam Gupta
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Full call number Accession Number Price effective from Koha item type
        Kuvempu University Library Kuvempu University Library 2019-06-26 658.800 954 DIN P 112818 2019-06-26 Books
        Kuvempu University Library Kuvempu University Library 2019-06-28 658.800 954 DIN P;1 112941 2019-06-28 Books

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