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Branding inside out: (Record no. 91771)

000 -LEADER
fixed length control field 00540nam a22002057a 4500
001 - CONTROL NUMBER
control field 114774
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200520125051.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200520b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780749478902
040 ## - CATALOGING SOURCE
Transcribing agency KUL
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.287
Item number IND
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Ind, Nicholas (Ed.)
245 ## - TITLE STATEMENT
Title Branding inside out:
Sub Title internal branding in theory and practice
Statement of responsibility, etc Edited by Nicholas Ind
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication London:
Name of publisher Kogan Page,
Year of publication 2017.
300 ## - PHYSICAL DESCRIPTION
Number of Pages vi, 209 p. ;
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Brand management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Full call number Accession Number Price effective from Koha item type
        Kuvempu University Library Kuvempu University Library 2020-02-03 658.287 IND 114774 2020-05-20 Books

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