| 000 -LEADER | |
|---|---|
| fixed length control field | 00588nam a22002057a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 115769 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200620124631.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200620b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788132113928 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | KUL |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.14 |
| Item number | CHA |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Chattopadhyay, Rohitashya |
| 245 ## - TITLE STATEMENT | |
| Title | Understanding India: |
| Sub Title | cultural influences on Indian television commercials |
| Statement of responsibility, etc | Rohitashya Chattopadhyay |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi: |
| Name of publisher | Sage Publications India, |
| Year of publication | 2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | ix, 175 p. ; |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Television advertising- India |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Kuvempu University Library | Kuvempu University Library | 2020-03-06 | 659.14 CHA | 115769 | 2020-06-20 | Books |