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Marketing management: (Record no. 94825)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00561nam a22002177a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 119129 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240802154230.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240802b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789356935488 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | KUL |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KAR |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Karunakaran, K. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management: |
| Sub Title | Text and cases in Indian context/ |
| Statement of responsibility, etc | K. Karunakaran |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th rev. ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Mumbai: |
| Name of publisher | Himalaya Publishing House, |
| Year of publication | 2017. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 642p. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Kuvempu University Library | Kuvempu University Library | 2024-08-02 | 658.8 KAR | 119129 | 2024-08-02 | Books |
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