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The future of branding/ (Record no. 95494)

000 -LEADER
fixed length control field 00592nam a22002177a 4500
001 - CONTROL NUMBER
control field 120445
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250526110501.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250526b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9789351503163
040 ## - CATALOGING SOURCE
Transcribing agency KUL
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number SRI M
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Srivastava, Rajendra K.
245 ## - TITLE STATEMENT
Title The future of branding/
Statement of responsibility, etc Edited by Rajendra K.Srivastava
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New Delhi:
Name of publisher Sage Publication,
Year of publication 2016.
300 ## - PHYSICAL DESCRIPTION
Number of Pages x, 468p.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Branding (Marketing)
-- Strategic Planning
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Edited by Metz Thomas Gregory
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Full call number Accession Number Price effective from Koha item type
        Kuvempu University Library Kuvempu University Library 2025-05-26 658.827 SRI M 120445 2025-05-26 Books