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Principles of Marketing/ (Record no. 95552)

000 -LEADER
fixed length control field 00509nam a22002177a 4500
001 - CONTROL NUMBER
control field 120415
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250531113706.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250531b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9789357055215
040 ## - CATALOGING SOURCE
Transcribing agency KUL
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number KOT
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Kotler, Philip
245 ## - TITLE STATEMENT
Title Principles of Marketing/
Statement of responsibility, etc Philip Kotler and others.
250 ## - EDITION STATEMENT
Edition statement 19th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication UP:
Name of publisher Pearson,
Year of publication 2025.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xviv, 736p.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Full call number Accession Number Price effective from Koha item type
        Kuvempu University Library Kuvempu University Library 2025-05-31 658.8 KOT 120415 2025-05-31 Books