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New strategic brand management:creating and sustaining brand equity long term /

Published by : Kogan Page , (London :) Physical details: xv,621p. ;

Subject(s): Product management

Year: 2004

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Item type	Current location	Call number	Status	Date due	Barcode
Books	Kuvempu University Library	658.827 (Browse shelf)	Available		64696

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Previous	658.827 Strategic brand management:building, measureing and managing brand equity /	658.827 Brand management:text and cases /	658.827 Marketing and branding:the Indian Scenario /	658.827 New strategic brand management:creating and sustaining brand equity long term /	658.827 Compendium of brand management	658.827 Compendium of brand management	658.827 Marketing of different brands of bulbs & tubes with special reference to Mysore Lamps: a case study of M/s. Vijaya agency, Shimoga /	Next

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