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Strategic Brand Management: creating and sustaining brand equity long term /

by Kapferer, Jean Noel.
Edition statement:2nd ed. Published by : Kogan Page India , (Daryaganj :) Physical details: xviii,638p. ;
Subject(s): Product management
Year: 2000
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Item type Current location Call number Status Date due Barcode
Books Books Kuvempu University Library
658.827 (Browse shelf) Available 71128

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