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Strategic marketing: creating competitive advantage /

Additional authors: Ibrahim, Essam. | Ford, John.

Published by : Oxford , (New Delhi :) Physical details: xxi,518p. ;

Subject(s): Marketing

Year: 2006

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Item type	Current location	Call number	Status	Date due	Barcode
Books	Kuvempu University Library	658.8 (Browse shelf)	Available		76620

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Previous	658.8 Introduction to marketing theory and practice /	658.8 Basic marketing: a global managerial approach /	658.8 Textbook of marketing /	658.8 Strategic marketing: creating competitive advantage /	658.8 Strategic marketing planning /	658.8 Global marketing management: changes, challenges and new strategies /	658.8 Supply chain management: for global competitiveness /	Next

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