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Strategic brand management: building, measuring and managing brand equity /

Edition statement:3rd ed. Published by : Pearson Education , (New Jersey :) Physical details: vi,319p. ;

Subject(s): Brand name products - Management

Year: 2008

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Item type	Current location	Collection	Call number	Status	Date due	Barcode
Books	Kuvempu University Library	Reference	658.827 (Browse shelf)	Not For Loan		77444(T)

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Previous	658.812 Ultimate CRM handbook: strategies and concepts for building enduring customer loyalty and profitability /	658.812 Strategies in customer relationship management	658.827 Trademarks, advertising and brand protection: a manual for organisations and individuals managing intellectual property /	658.827 Strategic brand management: building, measuring and managing brand equity /	658.83 Wiley international encyclopedia of marketing:Vol.2- marketing research	658.83 Wiley international encyclopedia of marketing: Contents:Vol.3- consumer behavior	658.83 Wiley international encyclopedia of marketing: Contents:Vol.- advertising and integrated communication	Next

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