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Effective advertising: understanding when, how, and why advertising works.

Published by : Response Books, (New Delhi:) Physical details: viii, 201p.

Subject(s): Advertising

Year: 2004

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Item type	Current location	Call number	Status	Date due	Barcode
Books	Kuvempu University Library	659.1 (Browse shelf)	Available		95909

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Previous	659.1 Social advertisements an analysis	659.1 Advertising and brand management.	659.1 Advertising: planning and implementation.	659.1 Effective advertising: understanding when, how, and why advertising works.	659.1 Effective advertising: understanding when how and why advertising works.	659.1 Advertising Basics: A Resource Guide for Beginners.	659.1 Advertising and brand building: principles and case studies	Next

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