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Ad critique: how to deconstruct ads in order to build better advertising

Physical details: xiv, 199p.

Subject(s): Criticism | Advertising

Year: 2012

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Item type	Current location	Collection	Call number	Status	Date due	Barcode
Books	Kuvempu University Library	Reference	659.1 (Browse shelf)	Not For Loan		102916(T)

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Previous	658.834 2 Consumer behaviour	658.848 Global marketing /	659.1 Ad critique: how to deconstruct ads in order to build better advertising	659.1 Ad critique: how to deconstruct ads in order to build better advertising	659.1 KEL Advertising media planning :	659.2 Public relations handbook.	659.2 Public relations and communication management: current trends and emerging topics	Next

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