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Advertising Principle & Practice.

Edition statement:6 Ed. Physical details: xix, 599p. Year: 2006

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Item type	Current location	Call number	Status	Date due	Barcode
Books	Kuvempu University Library	659.1 (Browse shelf)	Available		63309

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Previous	659.1 Creativity and advertising: affect, events and process	659.1 Advertising and society: an introduction	659.1 Language media and society	659.1 Advertising Principle & Practice.	659.1 Advertising and promotion: an IMC approach	659.1 Fundamentals of advertisement management	659.1 Advertising and brand building: principles and case studies	Next

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