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Advertising and brand building: principles and case studies

Physical details: xii, 194p.

Subject(s): Brand management | Advertising

Year: 2012

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Item type	Current location	Call number	Status	Date due	Barcode
Books	Kuvempu University Library	659.1 (Browse shelf)	Available		106220

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Previous	659.1 Advertising Principle & Practice.	659.1 Advertising and promotion: an IMC approach	659.1 Fundamentals of advertisement management	659.1 Advertising and brand building: principles and case studies	659.1 Advertisement management	659.1 Advertising and promotion: an integrated marketing communications perspective	659.1 Advertising research	Next

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