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41.
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ADS to icons: how adverstising succeeds in a multimedia age / by Springer, Paul. Publication: London : Kogan Page , 2007 . 615p. ; Date: 2007 Availability: Items available: Kuvempu University Library (1),

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42.
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Advertising and marketing strategies: a lifestyle approach / by Savita Hanspal, . Publication: Delhi : New Century Publications , 2001 . xxxvi,252p. ; Date: 2001 Availability: Items available: Kuvempu University Library (1),

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43.
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AD land: a global history of advertising / by Mark, Tungate. Publication: London : Kogan Page , 2008 . xxxvi,252p. ; Date: 2008 Availability: Items available: Kuvempu University Library (1),

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44.
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Foundations of advertising: theory and practice. by Chunawalla, A.A. Publication: Mumbai : Himalaya Publishing House , 2008 . vi, 930p.: Date: 2008 Availability: Items available: Kuvempu University Library (3),

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45.
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Fashion brands: branding style from Armani to Zara / by Tungate, Mark. Publication: London : Kogan Page , 2006 . xxxvi,252p. ; Date: 2006 Availability: Items available: Kuvempu University Library (1),

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46.
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Principles of advertising a global perspective / by Lee, Monle. Publication: New Delhi : Viva Book , 2007 . xxxvi,252p. ; Date: 2007 Availability: Items available: Kuvempu University Library (2),

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47.
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Trademarks, advertising and brand protection: a manual for organisations and individuals managing intellectual property / by Ryder, Rodney D. Publication: New Delhi : Macmillan India , 2006 . xxxvi,252p. ; Date: 2006 Availability: Items available: Kuvempu University Library (1),

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48.
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Advertising management / by Bajpaye, Alok. Publication: Delhi : Authors Press , 2006 . NULL ; Date: 2006 Availability: Items available: Kuvempu University Library (1),

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49.
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Advertising management / by Jaishri Jethwaney, . Publication: New Delhi : Oxford University Press , 2006 . xviii,263p. ; Date: 2006 Availability: Items available: Kuvempu University Library (1),

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50.
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Impact of television advertising on children. by Namita Unnikrishnan, . Publication: New Delhi : Sage Publications , 1996 . xii,523p. ; Date: 1996 Availability: Items available: Kuvempu University Library (3),

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51.
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How to turn advertising expenses into investments / by Jones, John Philip. Publication: Delhi : Pearsan Education , 2005 . xxiii,370p. ; Date: 2005 Availability: Items available: Kuvempu University Library (1),

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52.
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Marketing communications industry / by Jain, Gautamraj^. Publication: New Delhi : Response , 2008 . 297p. ; Date: 2008 Availability: Items available: Kuvempu University Library (2),

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53.
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Integrated advertising, promotion and marketing communications / by Clow, Kenneth E. Publication: New Delhi : Prentice Hall of India , 2007 . 297p. ; Date: 2007 Availability: Items available: Kuvempu University Library (1),

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54.
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Integrated advertising promotion, and marketing communications / by E Clow, kenneth. Publication: G.T. Karnal Road Industrial Area : PhI Learning Private Limited , 2007 . xix, 515p.: Date: 2007 Availability: Items available: Kuvempu University Library (1),

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55.
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Marketing communications industry / by Jain, Gautamraj^. Publication: New Delhi : Response books , 2008 . xiii, 189p.: Date: 2008 Availability: Items available: Kuvempu University Library (1),

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56.
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Advertising basics: a resource guide for beginners by Vilanilam, J V. Publication: New Delhi: Response Books, 2004 . xii, 200p. Date: 2004 Availability: Items available: Kuvempu University Library (1),

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57.
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Advertising basics: a resource guide for beginners by Vilanilam, J V. Publication: New Delhi: Response Books, 2004 . xii, 200p. Date: 2004 Availability: Items available: Kuvempu University Library (1),

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58.
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Advertising basics: a resource guide for beginners by Vilanilam, J V. Publication: New Delhi: Response Books, 2004 . xii, 200p. Date: 2004 Availability: Items available: Kuvempu University Library (1),

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59.
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Effective advertising: understanding when, how, and why advertising works by Tellis, Gerard J. Publication: New Delhi: Response Books, 2004 . viii, 201p. Date: 2004 Availability: Items available: Kuvempu University Library (1),

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60.
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Effective advertising : understanding when, how, and why advertising works by Tellis, Gerard J. Publication: New Delhi: Response Books, 2004 . viii, 201p. Date: 2004 Availability: Items available: Kuvempu University Library (1),

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