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1.
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Advertising management / by Rathor, B.S.. Publication: Mumbai : Himalaya Publishing , 1984 . xxxvi,744p. ; Date: 1984 Availability: Items available: Kuvempu University Library (3),

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Advertising:the social and challenge / by Meenakshi R.Chauhan, . Publication: New Delhi : Anmol Publishing , 1995 . xxxvi,744p. ; Date: 1995 Availability: Items available: Kuvempu University Library (1),

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Effective advertising marketing and sales management / by Basotia, G.R.. Publication: Jaipur : Mangal Deep Publications , 1998 . xxxvi,744p. ; Date: 1998 Availability: Items available: Kuvempu University Library (1),

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Advertising management / by Kumar, ^N.. Publication: New Delhi : Anmol Publications , 2002 . xxxvi,744p. ; Date: 2002 Availability: Items available: Kuvempu University Library (1),

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Foundations of advertising:theory and practice / by Chunawala, S.A.. Publication: Mumbai : Himalaya Publishing , 2002 . 74p. ; Date: 2002 Availability: Items available: Kuvempu University Library (3),

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Advertising media planning:a brand management approach / by Kelley, Larry.D. Publication: New Delhi : Prentice-Hall of India , 2004 . xvi,175p ; Date: 2004 Availability: Items available: Kuvempu University Library (1),

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Media planning:a practical guide / by Surmanek, Jim. Publication: Lincoln wood : NIC Business Books , 1996 . xvi,175p ; Date: 1996 Availability: Items available: Kuvempu University Library (1),

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Advertising:the social and challenge / by Meenakshi, Chauhan R. Publication: New Delhi : Anmol Publications , 1995 . xvi,242p ; Date: 1995 Availability: Items available: Kuvempu University Library (1),

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Effective advartising management. by Singh, Y.P. Publication: Newdelhi: Anmol Publications Pvt.Ltd. , , 2001 . 277p.: Date: 2001 Availability: Items available: Kuvempu University Library (1),

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10.
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Advertising principles and practice.   Publication: Delhi : Pearson Education , , 2003 . xxxii, 599p.: Date: 2003 Availability: Items available: Kuvempu University Library (3),

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11.
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Sales promotion and advertising management / by Mishra, M N. Publication: Mumbai : Himalaya Publishing House , 1995 . 234p. ; Date: 1995 Availability: Items available: Kuvempu University Library (1),

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12.
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Advertising on the Internet:Let your fingers do the talking / by Harris, Godfrey. Publication: New Delhi : Altantic Publishers , 2001 . xix,850p.(Appr) ; Date: 2001 Availability: Items available: Kuvempu University Library (1),

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13.
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Intoduction to advertising and public relations / by Shipra Kundra, . Publication: New Delhi : Anmol Publications , 2005 . vii,340p. ; Date: 2005 Availability: Items available: Kuvempu University Library (2),

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14.
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Facets of Indian advartising and consumer behiviour:an empirical approach / by Khan, Kaleem Mohammed. Publication: New Delhi : Kanishka Publishers , 2002 . vi,144p. ; Date: 2002 Availability: Items available: Kuvempu University Library (1),

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Advertising management.   Publication: New Delhi : Prentice-Hall of India , 1996 . xiii,268p. Date: 1996 Availability: Items available: Kuvempu University Library (5),

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16.
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Corporate communications:a 21st century primer. by Fernandez, Joseph. Publication: New Delhi : Response Books , 2004 . iv,186p. . Date: 2004 Availability: Items available: Kuvempu University Library (3),

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17.
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Handbook of advertising media and public relations / by Gupta, Deepak. Publication: New Delhi : Mittal Publications , 2005 . viii,378p. ; Date: 2005 Availability: Items available: Kuvempu University Library (1),

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18.
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Advertising and media research / by Malhotra, S K. Publication: New Delhi : Omega Publications , 2006 . viii,378p. ; Date: 2006 Availability: Items available: Kuvempu University Library (1),

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19.
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Fables, fashions and facts about advertising:a study of 28 enduring myths / by Jones, John Philip. Publication: London : Sage Publications , 2004 . xii,576p. ; Date: 2004 Availability: Items available: Kuvempu University Library (1),

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20.
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Advertising in India:trends and impact / by Gupta, Om. Publication: Delhi : KALPAZ Publications , 2005 . xii,576p. ; Date: 2005 Availability: Items available: Kuvempu University Library (1),

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