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161. Mastering derivatives markets: a step-by-step guide to the products,applications and risks / by Taylor, Francesca. Publication: New Delhi : Pearson Education , 2007 . xxv,765p. ; Date: 2007 Availability: Items available: Kuvempu University Library (1),

162. What customer really want / by Mckain, Scott. Publication: New Delhi : Pearson Education , 2008 . xxv,765p. ; Date: 2008 Availability: Items available: Kuvempu University Library (1),

163. Electronic commerce 2004: a managerial perspective / by Turban, Efraim. Publication: New Delhi : Pearson Education , 2004 . vi,319p. ; Date: 2004 Availability: Items available: Kuvempu University Library (1),

164. E-commerce: strategy,technologies and applications. by Whiteley, David. Publication: New Delhi : Tata McGraw-Hill , 2001 . xvi, 918p.: Date: 2001 Availability: Items available: Kuvempu University Library (2),

165. E-commerce: business technology society / by Laudon, Kenneth C. Publication: Delhi : Pearson Education , 2008 . 918p. ; Date: 2008 Availability: Items available: Kuvempu University Library (3),

166. Sport promotion and sales management / by Irwin, Richard L. Publication: Champaign : Human Kinetics , 2008 . xviii,662p. ; Date: 2008 Availability: Items available: Kuvempu University Library (1),

167. On-line marketing: principles and current practices / by Gayatri Varma, . Publication: New Delhi : New Century Publications , 2005 . xii,242p. ; Date: 2005 Availability: Items available: Kuvempu University Library (2),

168. Rural marketing in India: strategies and challenges / by Ruchika Ramakrishnan, . Publication: New Delhi : New Century Publications , 2006 . xii,242p. ; Date: 2006 Availability: Items available: Kuvempu University Library (2),

169. Advanced methods of marketing research / by Bagozzi, Richard P. Publication: Massachusetts : Blackwell Publishers , 1994 . 344p. ; Date: 1994 Availability: Items available: Kuvempu University Library (1),

170. Research for marketing decisions / by Green, Paul E. Publication: New Delhi : Prentice-Hall of India , 2007 . 344p. ; Date: 2007 Availability: Items available: Kuvempu University Library (1),

171. International marketing / by Joshi, Rakesh Mohan. Publication: New Delhi : Oxford University Press , 2005 . xxxvi,252p. ; Date: 2005 Availability: Items available: Kuvempu University Library (1),

172. Guide to global sourcing:offshare out sourcing and other global delivery models / by Sparrow, Elizabeth Anne. Publication: Wiltshire : British Computer Society , 2007 . xxxvi,252p. ; Date: 2007 Availability: Items available: Kuvempu University Library (1),

173. Winning the marketing war: a field manual for business leaders / by Michaelson, Gerald A. Publication: Delhi : Macmillan India , 1999 . xviii,638p. ; Date: 1999 Availability: Items available: Kuvempu University Library (1),

174. Industrial Marketing: analysis,planning and control / by Reeder, Robert R. Publication: New Delhi : Prentice-Hall of India , 1991 . xviii,638p. ; Date: 1991 Availability: Items available: Kuvempu University Library (1),

175. Marketing research / by Beri, G.C. Publication: New Delhi : Tata McGraw-Hill , 2008 . NULL ; Date: 2008 Availability: Items available: Kuvempu University Library (1),

176. Strategic Marketing Management: planning implementation and control / by Wilson, Richard M.S. Publication: New Delhi : Viva Books , 1999 . NULL ; Date: 1999 Availability: Items available: Kuvempu University Library (1),

177. Services marketing: integrating customer focus across the firm by Zeithaml, Valarie A. Publication: New Delhi : : Tata McGraw-Hill , , 2008 . xxix, 743p.: Date: 2008 Availability: Items available: Kuvempu University Library (2),

178. Global marketing management / by Keegan, J.Warren. Publication: Delhi : Pearson Education , 2005 . NULL ; Date: 2005 Availability: Items available: Kuvempu University Library (1),

179. Introduction to e-business management and strategy / by Combe, Colin. Publication: Burlington : Butterworth-Heinemann , 2006 . xviii,263p. ; Date: 2006 Availability: Items available: Kuvempu University Library (1),

180. Marketing management / by Kotler, Philip. Publication: New Delhi : Prentice hall of India , 2009 . xviii,263p. ; Date: 2009 Availability: Items available: Kuvempu University Library (1),

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