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101.
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Effective advertising: understanding when, how, and why advertising works. by Tellis, Gerard J. Publication: New Delhi: Response Books, 2004 . viii, 201p. Date: 2004 Availability: Items available: Kuvempu University Library (1),

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102.
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Effective advertising: understanding when how and why advertising works. by Tellis, Gerard J. Publication: New Delhi: Response books, 2004 . viii, 201p. Date: 2004 Availability: Items available: Kuvempu University Library (1),

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103.
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Advertising and brand building: principles and case studies by Pongiannan, K, Publication: New Delhi: New Century Publications, 2012 . xii, 194p. Date: 2012 Availability: Items available: Kuvempu University Library (1),

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104.
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Hospitality promotion and advertisement management by Bhavi Chhaya. Publication: New Delhi: Centrum Press, 2013 . viii, 248p. Date: 2013 Availability: Items available: Kuvempu University Library (1),

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105.
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Hospitality promotion and advertisement management by Bhavi Chhaya. Publication: New Delhi: Centrum Press, 2013 . viii, 248p. Date: 2013 Availability: Items available: Kuvempu University Library (1),

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106.
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HRM in advertising by Mahor, N K. Publication: New Delhi: 2011 . ii, 295p. Date: 2011 Availability: Items available: Kuvempu University Library (1),

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107.
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Ad critique: how to deconstruct ads in order to build better advertising by Tag, Nancy R. Publication: London: 2012 . xiv, 199p. Date: 2012 Availability: No items available:

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108.
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Advertising and promotion: an integrated marketing communications perspective by Belch, George E and others. Publication: New Delhi: 2010 . xxxiii, 1073p. Date: 2010 Availability: Items available: Kuvempu University Library (1),

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109.
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Advertising and sales promotion: an Indian perspective by Padmanabhan, V S. Publication: New Delhi: 2011 . x, 336p. Date: 2011 Availability: Items available: Kuvempu University Library (1),

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110.
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Shopper marketing how to increase purchase decisions at the point of sale by Stahlberg, Markus. Publication: London: 2012 . xii, 275p. Date: 2012 Availability: Items available: Kuvempu University Library (1),

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111.
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Global marketing and advertising: understanding cultural paradoxes by Mooij, Marieke de. Publication: London: 2014 . xx, 395p. Date: 2014 Availability: No items available:

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112.
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Ad critique: how to deconstruct ads in order to build better advertising by Tag, Nancy R. Publication: LOndon: 2012 . xiv, 199p. Date: 2012 Availability: No items available:

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113.
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Brand journalism by Bull, Andy. Publication: London: 2013 . iii, 277p. Date: 2013 Availability: Items available: Kuvempu University Library (1),

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114.
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Creativity and advertising: affect, events and process by McStay, Andrew. Publication: London: 2013 . ii, 173p. Date: 2013 Availability: Items available: Kuvempu University Library (1),

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115.
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Advertising and society: an introduction by Pardun, Carol J. Publication: Oxford: 2014 . xiii, 296p. Date: 2014 Availability: Items available: Kuvempu University Library (1),

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116.
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Language media and society by Chauhan, Gajendra Singh. Publication: Jaipur: 2010 . xii, 256p. Date: 2010 Availability: Items available: Kuvempu University Library (1),

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117.
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Advertising and promotion: an IMC approach by Shimp, Terence A. Publication: New Delhi: 2007 . 650p. Date: 2007 Availability: Items available: Kuvempu University Library (1),

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118.
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Fundamentals of advertisement management by Baker, Jordan. Publication: New Delhi: 2013 . iv, 272p. Date: 2013 Availability: Items available: Kuvempu University Library (1),

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119.
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Advertising and brand building: principles and case studies by Pongiannan. K, Publication: New Delhi: 2012 . xii, 194p. Date: 2012 Availability: Items available: Kuvempu University Library (1),

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120.
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Advertising and promotion: an integrated marketing communications perspective by Belch, George E and others. | Belch,George E Publication: New Delhi: 2013 . xliv, 1016p. Date: 2013 Availability: Items available: Kuvempu University Library (1),

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