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21.
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Advertising basics:a resource guide for beginners. by Vilanilam, J V. Publication: New Delhi : Response Books , 2004 . xii,576p. ; . Date: 2004 Availability: Items available: Kuvempu University Library (2),

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22.
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Advertising,marketing and sales management / by Thakur, Devendra. Publication: New Delhi : Deep and Deep Publications , 2005 . 184p. ; Date: 2005 Availability: Items available: Kuvempu University Library (2),

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23.
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Future and advertising:new media new clientis, new consumers in the post television age / by Cappo, Joe. Publication: New Delhi : Tata McGraw-Hill , 2004 . 184p. ; Date: 2004 Availability: Items available: Kuvempu University Library (2),

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24.
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Web advertising and online marketing:technologies and strategies for e-marketing / by Singh, P P. Publication: New Delhi : Deep and Deep Publications , 2004 . xviii,1250p. ; Date: 2004 Availability: Items available: Kuvempu University Library (3),

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25.
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Advertising.   Publication: Delhi : Pearson Education , 2000 . 416p.: Date: 2000 Availability: Items available: Kuvempu University Library (2),

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26.
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Advertising:planning and implementation / by Sangeeta Sharma, . Publication: New Delhi : Prentice-Hall of India , 2006 . xv,621p. ; Date: 2006 Availability: Items available: Kuvempu University Library (1),

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27.
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Advertising:theory and practice / by Chunawalla, S A. Publication: Mumbai : Himalaya Publishing House , 2001 . xv,621p. ; Date: 2001 Availability: Items available: Kuvempu University Library (2),

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28.
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Advertising, sales and promotion management. by Chunawalla, S A. Publication: Mumbai : Himalaya Publishing House , 2005 . iii,559p.: Date: 2005 Availability: Items available: Kuvempu University Library (2),

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29.
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Advertising and promotion:an integrated marketing communications perspective / by Belch, George E. Publication: New Delhi : Tata McGraw-Hill , 2004 . xLi,407p. ; Date: 2004 Availability: Items available: Kuvempu University Library (1),

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30.
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Women in advertising / by Kaptan, Sanjay. Publication: Jaipur : Book Enclave , 2001 . xvii,426p. ; Date: 2001 Availability: Items available: Kuvempu University Library (1),

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31.
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Craft of copywriting / by Valladares, June A. Publication: New Delhi : Response Books , 2000 . vi,263p. ; Date: 2000 Availability: Items available: Kuvempu University Library (3),

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32.
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Effective advertising:understanding when,how and why advertising works / by Tellis, Gerald J. Publication: New delhi : Response Books , 2004 . vi,263p. ; Date: 2004 Availability: Items available: Kuvempu University Library (3),

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33.
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Fundamentals of advertising / by Wilmshurst, John. Publication: Delhi : I S B A , 1985 . xxiii,207p. ; Date: 1985 Availability: Items available: Kuvempu University Library (1),

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34.
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Fundamentals of advertising / by Wilmshurst, John. Publication: Delhi : I S B A , 2002 . xxiii,207p. ; Date: 2002 Availability: Items available: Kuvempu University Library (1),

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35.
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Advertising, marketing and sales management / by Mehta, Jogender. Publication: Jaipur : Book Enclave , 2008 . v,1335p. ; Date: 2008 Availability: Items available: Kuvempu University Library (1),

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36.
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Introduction to advertising and public relations by Shipra Kundra, . Publication: New Delhi : Anmol Publications Pvt Ltd , 2005 . xv,255p.: Date: 2005 Availability: Items available: Kuvempu University Library (1),

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37.
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Introduction to advertising and public relations by Shipra Kundra. Publication: New Delhi : Anmol Publications Pvt Ltd., 2005 . xv,255p. ; : Date: 2005 Availability: Items available: Kuvempu University Library (1),

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38.
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Brands,trademarks and advertising / by Ryder, Rodney D. Publication: New Delhi : Lexis Nexis Butterworths , 2003 . 918p. ; Date: 2003 Availability: Items available: Kuvempu University Library (2),

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39.
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Successful advertising: key alternative approaches / by Davis, Martyn P. Publication: London : Cassell , 1997 . xviii,662p. ; Date: 1997 Availability: Items available: Kuvempu University Library (1),

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40.
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Planning for power advertising: a users manual for students and practitioners^ / by Halve, Anand Bhaskar. Publication: New Delhi : Response Books , 2005 . xii,242p. ; Date: 2005 Availability: Items available: Kuvempu University Library (1),

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