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Advanced methods of marketing research / by Bagozzi, Richard P. Publication: Massachusetts : Blackwell Publishers , 1994 . 344p. ; Date: 1994 Availability: Items available: Kuvempu University Library (1),

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Wiley international encyclopedia of marketing: Contents:Vol.3- consumer behavior by Bagozzi, Richard P, Publication: Chichester: 2011 . xv, 278p. Date: 2011 Availability: No items available:

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