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Services marketing: concepts,strategies and cases / by Hoffman, K Douglos. Publication: Delhi : Thomson and south-Western , 2006 . xiv,348p. ; Date: 2006 Availability: Items available: Kuvempu University Library (1),

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Marketing of services by Hoffman, K Douglas. Publication: New Delhi: 2006 . x, 425p. Date: 2006 Availability: Items available: Kuvempu University Library (1),

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