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Principles and practice of marketing by Blythe, Jim. Publication: London: 2006 . xviii, 744p. Date: 2006 Availability: No items available:

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Business-to-business marketing management: a global perspective by Blythe, Jim. Publication: London: 2005 . xiii, 403p. Date: 2005 Availability: Items available: Kuvempu University Library (1),

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Consumer behaviour by Blythe, Jim. | Blythe,Jim Publication: London: 2013 . xxi, 450p. Date: 2013 Availability: No items available:

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Consumer behaviour / by Sethna, Zubina Publication: London : 2019 . xxi, 549 p. Date: 2019 Availability: Items available: Kuvempu University Library (1),

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