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Services marketing:operation, management and strategy / by Clow, Kenneth E. Publication: New Delhi : Biztantra , 2003 . xiv, 1515p. ; Date: 2003 Availability: Items available: Kuvempu University Library (1),

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Integrated advertising, promotion and marketing communications / by Clow, Kenneth E. Publication: New Delhi : Prentice Hall of India , 2007 . 297p. ; Date: 2007 Availability: Items available: Kuvempu University Library (1),

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