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1. Fables, fashions and facts about advertising:a study of 28 enduring myths / by Jones, John Philip. Publication: London : Sage Publications , 2004 . xii,576p. ; Date: 2004 Availability: Items available: Kuvempu University Library (1),

2. How to turn advertising expenses into investments / by Jones, John Philip. Publication: Delhi : Pearsan Education , 2005 . xxiii,370p. ; Date: 2005 Availability: Items available: Kuvempu University Library (1),

3. When ads work: new proof that advertising triggers sales. by Jones, John Philip. Publication: New Delhi Prentice-Hall of India 2007 . xix,210p. Date: 2007 Availability: Items available: Kuvempu University Library (1),

4. When ads work: new proof that advertising triggers sales. by Jones, John Philip. Publication: New Delhi Prentice-Hall of India 2007 . xix, 210p. Date: 2007 Availability: Items available: Kuvempu University Library (1),

5. When ads work: new proof that advertising triggers sales. by Jones, John Philip. Publication: New Delhi Prentice-Hall of India 2007 . xix, 210p. Date: 2007 Availability: Items available: Kuvempu University Library (1),

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