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1. Principles of marketing / by Katler, Philip. Publication: New Delhi : Prentice-Hall of India , 2008 . xx,425p. ; Date: 2008 Availability: Items available: Kuvempu University Library (1),

2. Principles of marketing by Katler, Philip. Publication: New Delhi Prentice-Hall of India 2008 . xxiv,599p. Date: 2008 Availability: Items available: Kuvempu University Library (1),

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